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How it all started

I experienced a period in my life when I stood still. While everyone around me was moving in a certain direction. I realised that I just had to be myself and do what I want to do. I created my own path.


It all started with a word. I don't remember exactly how it came about. It sounded just right "Wasaaabi".


At some point others started using it too. We said it to greet each other and always with a smile. At one point, a friend said "print it on a T-shirt". I started printing the logo on the cheapest T-shirt from wholesalers.


I received bad reactions about the quality, the printing and that the clothes changed from a size M to XS. The delivery did not always go well either. I had started something without thinking about it and hardly putting any time into it.


Despite the negative reactions, the positive reactions prevailes. The name, the logo and the meaning were right.


One day, I was sitting in my backyard with a friend and I told him: I'm going to stop with Wasaaabi, man, it's cool, it's fun, but I don't know. To which he said: "You don't have to stop. Get on with it, but start living life the way Wasaaabi stands for. Enjoy the little things in life and be yourself!"


Show us what you stand for!